출처 : ⓒ한국관광콘텐츠랩 또는 ⓒ한국관광공사
Discover Shinsegae Simon Busan Premium Outlet: Top Shopping Destination in Korea
Location 부산광역시 기장군 정관로 1133 부산프리미엄아울렛
Location 부산광역시 기장군 정관로 1133 부산프리미엄아울렛
Looking for the best shopping experience in Busan? Shinsegae Simon Busan Premium Outlet offers a wide range of international brands, luxurious shopping environments, and cultural experiences—all in one convenient location. Whether you’re a fashion enthusiast, a family traveler, or a leisure seeker, this premium outlet provides everything you need for a memorable shopping trip in Korea.
Located in the scenic city of Busan, the Shinsegae Simon Busan Premium Outlet has become a premier shopping destination since its opening in 2013. With its Italian Tuscan-style architecture and modern expansions, it combines aesthetic appeal with a diverse selection of brands, from luxury fashion to sportswear and lifestyle products. The outlet is designed to cater to both local residents and international visitors, offering shopping at reasonable prices alongside cultural and culinary experiences.
At a glance
- Who this is for
-
- Travelers exploring Busan and seeking premium shopping experiences
- Fashion lovers wanting international brands at discounted prices
- Families and friends looking for a cultural and shopping complex
- Visitors interested in lifestyle and F&B experiences
- Key takeaways
-
- Established in 2013 as a leading shopping hub in Busan and Gyeongnam
- Features Italian-style architecture with modern enhancements
- Offers luxury brands, sportswear, and lifestyle products
- Expanded in 2024 to include global F&B brands and cultural spaces
- Conveniently located near major highways with ample parking
- Tips & cautions
-
- Check operation hours and special event schedules before visiting
- Be aware of potential changes in store hours during holidays or events
- Plan your visit during less busy hours for a more relaxed shopping experience
- Verify pet policies if bringing animals
- Bottom line
- Shinsegae Simon Busan Premium Outlet is the ultimate shopping destination combining luxury brands, cultural experiences, and convenient access for an unforgettable Korea trip.
For travelers heading to Busan, the Shinsegae Simon Busan Premium Outlet stands out as a must-visit shopping complex. Its strategic location near the Busan-Ulsan Expressway and easy access from central Busan makes it an ideal spot for a day of retail therapy. The outlet’s Italian Tuscan-inspired architecture creates a charming atmosphere, perfect for leisurely shopping and sightseeing. With a broad selection of brands including luxury labels like Armani and Zegna, sportswear from Nike and Adidas, and trendy fashion brands, visitors can enjoy shopping at discounted prices across a variety of categories.

Recent expansions in 2024 have further enhanced the outlet’s offerings, introducing a European-themed cultural space and an array of global F&B brands such as Shake Shack, Blue Bottle Coffee, and Clappy Pizza. This transformation has turned the outlet into a comprehensive lifestyle destination, blending shopping with dining, entertainment, and cultural activities. Whether you are visiting for a quick shopping spree or a full-day cultural experience, Shinsegae Simon Busan Premium Outlet provides a versatile environment suitable for all ages and interests.
Planning your visit? Be sure to check the opening hours, especially during holidays or special events, as they may vary. The outlet offers ample parking but can be busy during weekends and holidays, so arriving early or using public transportation is recommended. Keep an eye on their official website or social media channels for the latest updates on store hours, promotions, and special events. With its diverse offerings and excellent location, Shinsegae Simon Busan Premium Outlet is the perfect place to enjoy Korea’s vibrant shopping scene.

Overview of Shinsegae Simon Busan Premium Outlet
Shinsegae Simon Busan Premium Outlet is one of Korea’s premier shopping destinations, renowned for its extensive selection of international and domestic brands, luxurious shopping environment, and cultural appeal. Located in the scenic city of Busan, this outlet provides an ideal shopping experience for both locals and tourists seeking high-quality products at discounted prices. Since opening in 2013, the outlet has established itself as a key retail hub in the Gyeongnam region, attracting visitors with its unique architectural style and diverse offerings.
The outlet’s design draws inspiration from Italian Tuscan architecture, creating a charming and sophisticated atmosphere that enhances the shopping experience. Its strategic position near the Busan-Ulsan highway, specifically adjacent to the Jang-an IC, ensures easy access for travelers coming from different parts of Korea and neighboring regions. The facility spans a large area, hosting over 250 stores that sell everything from luxury fashion brands like Armani and Zegna to popular sportswear labels such as Nike and Adidas, as well as lifestyle and accessory brands.
In addition to shopping, Shinsegae Simon Busan Premium Outlet offers a variety of amenities, including cafes, restaurants, and cultural spaces. The recent expansion in 2024 has further enriched the environment by introducing a European-themed cultural zone, along with global F&B brands like Shake Shack, Blue Bottle Coffee, and Clappy Pizza, making it more than just a retail space. Visitors can enjoy a full day of shopping, dining, and cultural activities, making it a versatile destination for families, friends, and couples alike.

Whether you’re looking for luxury fashion, casual wear, or lifestyle products, the outlet provides a comprehensive shopping environment. Its combination of modern conveniences, rich cultural ambiance, and strategic location makes Shinsegae Simon Busan Premium Outlet an essential stop for anyone exploring Korea’s vibrant retail scene. Planning ahead by checking their official hours and upcoming events can help maximize your visit to this top shopping destination in Busan.
Major Brands and Shopping Features at Shinsegae Simon Busan Premium Outlet
| Category | Brands & Features |
|---|---|
| Luxury Fashion | Includes Armani, Zegna, Etro, Salvatore Ferragamo, Tom Ford, and more, offering premium products at discounted prices. |
| Sports & Outdoor | Features Nike, Adidas, The North Face, Puma, PXG with regular discounts and seasonal sales. |
| Apparel & Accessories | Brands like Theory, Timi, CP Company, and Shu Qomabo offering trendy and casual fashion options. |
| Food & Beverage | Post-expansion, popular F&B brands such as Shake Shack, Blue Bottle Coffee, Clappy Pizza now available on-site. |
| Cultural & Lifestyle | European-inspired cultural zones and lifestyle spaces, offering a blend of shopping and leisure. |
The shopping features at Shinsegae Simon Busan Premium Outlet are designed to cater to diverse preferences, from luxury connoisseurs to casual shoppers. The outlet often runs seasonal promotions and discounts, making luxury brands more accessible. The recent expansion has added a new layer of cultural and lifestyle experiences, transforming the shopping complex into a comprehensive destination for leisure and entertainment, not just retail.

Expansion and New Cultural Spaces at Shinsegae Simon Busan Premium Outlet
- 2024 Expansion: In September 2024, the outlet unveiled its latest expansion, dubbed the “Small Europe in Busan,” which added a new South zone with European-inspired architecture and cultural spaces.
- Major New Features: The expansion includes Korea’s largest Nike store, along with flagship stores for international F&B brands such as Shake Shack, Blue Bottle Coffee, and Clappy Pizza, offering a vibrant lifestyle experience.
- Enhanced Cultural Experience: The new cultural zones feature European-style plazas, outdoor seating, and event spaces designed to host cultural festivals, art exhibitions, and community events, making it more than just a shopping mall.
- Visit the official website or social media channels for the latest updates on store hours and special promotions.
- Plan your visit during weekdays or early mornings to avoid crowds, especially during holiday seasons.
- Explore the new cultural zones and enjoy cultural festivals, art displays, and themed events scheduled regularly.
- Make sure to try the newly introduced F&B options for a full lifestyle experience.
- Check the parking facilities and consider using public transportation during busy weekends.
Operating Hours and Visiting Tips at Shinsegae Simon Busan Premium Outlet
| Season | Weekday Hours | Weekend Hours |
|---|---|---|
| Summer (May – October) | 10:30 – 21:00 | 10:30 – 21:00 |
| Winter (November – April) | 10:30 – 20:30 | 10:30 – 21:00 |
Tips for a Smooth Shopping Experience
- Always check the official website or social media channels for the latest store hours and special event schedules before your visit, especially during holidays or promotional periods.
- Plan your visit during less busy hours, such as weekday mornings or early afternoons, to avoid crowds and enjoy a more relaxed shopping environment.
- If you aim to visit popular brands or stores, consider arriving early or during off-peak times to reduce waiting times.
- Make sure to wear comfortable clothing and bring a spacious shopping bag for your purchases.
- Utilize public transportation when possible, particularly on weekends or public holidays, as parking may be crowded.
- Check for any ongoing promotions or special discounts on the official website or social media pages to maximize savings.
Pre-Visit Checklist for Shinsegae Simon Busan Premium Outlet
Essential Pre-Visit Checklist
- Check Operating Hours: Confirm the latest opening and closing times on the official website or social media, especially during holidays or special events.
- Review Holiday and Event Schedules: Be aware of any changes in store hours or closures during public holidays, festivals, or promotional events.
- Plan Your Transportation: Decide whether to drive or use public transit. Consider arriving early to avoid parking congestion, especially on weekends.
- Identify Your Target Stores: Make a list of brands or stores you want to visit to optimize your shopping route and reduce time spent wandering.
- Check Promotions and Discounts: Visit the official website or social media pages for current deals, seasonal sales, and exclusive offers.
- Prepare Shopping Essentials: Wear comfortable clothing, bring a reusable shopping bag, and consider carrying a power bank for your devices.
- Verify Pet Policies: If bringing pets, check each store’s pet policy in advance to ensure smooth entry and avoid inconvenience.
- Review Cultural and Dining Options: Explore available F&B outlets and cultural zones to plan your meal or leisure breaks during the visit.
Whether you visit during the day or evening, Discover Shinsegae Simon Busan Premium is a meaningful stop on any Seoul itinerary for history-minded travelers.
Frequently Asked Questions (FAQ)
Q1. Where is Shinsegae Simon Busan Premium Outlet located?
It is located at 1133 Jeonggwan-ro, Gijang-gun, Busan, near the Jang-an IC on the Busan-Ulsan highway, making it easily accessible from central Busan and surrounding areas.

Q2. What are the operating hours of Shinsegae Simon Busan Premium Outlet?
The outlet operates from 10:30 AM to 9:00 PM during the summer (May to October) and from 10:30 AM to 8:30 PM in winter (November to April) on weekdays, with extended hours until 9:00 PM on weekends and holidays.

Q3. Which brands can I find at Shinsegae Simon Busan Premium Outlet?
The outlet features luxury brands like Armani and Zegna, sportswear from Nike and Adidas, and various fashion and lifestyle brands such as Etro, Salvatore Ferragamo, The North Face, and Shu Qomabo.
Q4. What changes occurred after the 2024 expansion of the outlet?

The 2024 expansion introduced Korea’s largest Nike store, new global F&B brands like Shake Shack and Blue Bottle Coffee, and a European-inspired cultural zone, enriching the shopping and cultural experience.
Q5. Are there any tips for visiting Shinsegae Simon Busan Premium Outlet?

It is recommended to check the latest operating hours and promotions beforehand, visit during weekdays or early mornings to avoid crowds, and consider using public transportation during busy weekends or holidays.
Q6. Is there parking available at the outlet?
Yes, the outlet offers ample parking facilities, but it can become crowded during weekends and holidays, so using public transit is advised for a more convenient visit.
Final Tips for Visiting Shinsegae Simon Busan Premium Outlet
Planning your visit to Shinsegae Simon Busan Premium Outlet can ensure you have a smooth and enjoyable shopping experience. Before heading out, always check the latest operating hours on their official website or social media channels, especially during holidays or special events, as hours may vary. Arriving early on weekends or during peak shopping seasons can help you avoid crowds and secure better deals at popular stores. If you’re traveling by car, take advantage of the ample parking facilities, but consider using public transportation during busy periods to save time and avoid congestion. Remember to wear comfortable clothing and bring reusable shopping bags to make your shopping more convenient. Also, keep an eye out for ongoing promotions and seasonal sales, which are often announced in advance and can offer significant discounts on luxury and popular brands. Whether you’re visiting for a quick shopping spree or a leisurely day exploring cultural spaces, proper planning will help you maximize your time at Shinsegae Simon Busan Premium Outlet. Make sure to enjoy all the diverse brands, cultural experiences, and culinary delights that this top shopping destination has to offer. Have a fantastic visit and happy shopping in Korea!